World Wide Access

The top-notch reviews of New Zealand products just keep on coming. These are some more recent examples for Merino Kids and Dominion of New Zealand.

Amazon.com, the world’s biggest on-line retailer, is this week featuring Merino Kids baby sleep sacks in the Amazon Gold Box. Inclusion in an official Amazon promotion is a milestone, recognising what’s been achieved in three years building the Merino Kids brand in the United States.

Last week the world’s biggest e-commerce event took place in San Diego. IRCE2011, the Internet Retailer Conference & Exhibition, attracting a record attendance of over 7,000 participants.

In videos on the new Mumi&Bubi youtube channel, Christina Piet demonstrates how easy it is to make nutritious homemade baby food and shares her favourite baby food recipes.

This is my first post on the World Wide Access blog, I’ll be looking at the results of an experiment we have run over the last few months into what works well when following-up with customers after a purchase. I normally write about more technical aspects of what we do over on my own blog [...]

With changes introduced in recent weeks, customer ratings of on-line merchants are suddenly going to become a lot more prominent. Google announced that Adwords paid search advertisements are being supplemented with merchant ratings.

Last week I posed an Adwords Quiz Question; which of two very similar search advertisements is being clicked three times more than the other, and why? The answer follows.