“These are very exciting times for us at mumi&bubi! From selling our very first Solids Starter Kit to our 1,000th only five months later is a milestone we celebrate with World Wide Access.”
That’s mumi&bubi’s Christina Piet, writing earlier this week. Her Solids Starter Kit is a combination of specially-designed high quality baby food freezer trays and recipes for homemade baby food, and in its first few months it has already found a thousand customers in the United States.
The Solids Starter Kit is sold on-line at ShoppingMoa.com, World Wide Access’ New Zealand-product webstore, and through the selling relationships World Wide Access has with major American shopping sites such as TheFind.com, Amazon.com
World Wide Access launched the mumi&bubi Solids Starter Kit in the USA in late January, typically a quiet time of the year for sales. After a steady start, sales grew quickly in March, and suddenly the biggest challenge became how to get enough stock across the Pacific to meet demand.
Christina remarked early on that taking her products to the United States had always been a long term goal. With World Wide Access it became possible years earlier than she’d anticipated. “Working with their unique on-line sales and distribution system has allowed us to enter this massive U.S. market and dip our toes into the water with very little risk.”
This is exactly what World Wide Access sets out to do; to slash the cost, time and risk to enter big markets overseas and to unlock their potential.
In many ways mumi&bubi has made a textbook market entry. Quick to send a starting shipment of stock to get into the market, active in cost-effective on-line promotion to start building awareness of the mumi&bubi brand, and quick to react when real sales data started coming in and when sales started to grow.
With the confidence of knowing that her product is already selling well in the United States, Christina is about to embark upon a next stage of market development; attending a major trade show to recruit bricks-and-mortar resellers.”We can now meet the retail buyers at the ABC Kids Expo with confidence, and help even more mums across America to make healthy, homemade food for their babies easy.”
Congratulations mumi&bubi, this surely is just the beginning.
