Here are two Internet search advertisements running head-to-head. One of these ads is clicked three times more frequently than the other.
| A | B |
| Best Value Diaper Covers | Best Value Diaper Covers |
| Save 50% on Diaper Cover Six-Packs, | Super Special 6 for $36, Save 50% |
| Quality 3-Layer Diaper Covers. | Quality Waterproof Diaper Covers. |
| RealNappiesUSA.com | RealNappiesUSA.com |
Your question: Which is which, and why?
Answer next week.
This question is drawn from analysis of a Google Adwords campaign launched at the beginning of June to promote a Real Nappies product newly introduced to the American market. I posed the question to our on-line marketers as a fun quiz and the discussion it prompted has contributed to our latest round of campaign refinements.
