World Wide Access

Vicki Buck, public company director and former mayor of Christchurch, writes on export marketing and distribution, and her thoughts on World Wide Access.

Our next shipment of New Zealand products going to the United States is scheduled for the first week of August. Items in this shipment will arrive in time for the peak fourth-quarter selling season. The final cutoff date for product to be packed, palletised and ready to ship is Wednesday 4 August.

Superb-quality made-to-order sheepskin jackets from Dominion of New Zealand are now available to customers in the United States through recently-launched webstore dominionnewzealand.com.

With changes introduced in recent weeks, customer ratings of on-line merchants are suddenly going to become a lot more prominent. Google announced that Adwords paid search advertisements are being supplemented with merchant ratings.

Last week I posed an Adwords Quiz Question; which of two very similar search advertisements is being clicked three times more than the other, and why? The answer follows.

Two Internet search advertisements are running head-to-head; one ad is clicked three times more frequently than the other.