World Wide Access aims to provide a world-class on-line retail experience to customers in the United States, United Kingdom and Europe. In the USA in particular, any web store that falls behind in its level of service and customer experience can’t hope to come out on top in the continual battle for market share.
Customer payment processing is one area where world-class on-line retail has moved beyond what might previously have been considered ‘best practice’.
Consider this example of a customer finalising an on-line credit card purchase. The customer might be asked to go through these steps:
- Click Checkout button
- Enter credit card type, number and expiry
- Enter credit card security code
- Enter credit card name
- Enter credit card billing address
- Enter delivery recipient name and address
- Click to confirm purchase
The customer is required to type perhaps a couple of hundred keystrokes and half a dozen mouse clicks to complete their purchase. That might seem pretty standard, and it is what you’d expect to do on many prominent New Zealand on-line retail stores.
But consider this next example:
- Click Checkout button
- Confirm the intention to use a pre-registered credit card and delivery address
- Click to confirm purchase
Two or three mouse clicks. What a spectacularly better customer experience!
This is how customers are able to shop at World Wide Access web stores. Fewer steps in the checkout process saves customers time, makes them more likely to shop at the web store, and diminishes the chance the customer will abandon their transaction during the checkout process.
This web store payment capability is based on the way World Wide Access has integrated payment technology from Google Checkout and Amazon Payments. Any customer who already has an Amazon account, and there are 70 million of them, can shop for Merino Kids products at Babysleepbags.com without needing to re-enter credit card or address details. Any customer with a Google account is already pre-registered to shop with Google Checkout at SwedishKids.com, Babysleepbags.co.uk and RealNappiesUSA.com.
